HOW TO CHOOSE THE RIGHT FOUNDATION

If you enjoy wearing makeup, and most of all, applying it to your clients, the following tips will enhance your makeup service and add value to your institute’s overall offer.

 

Did you know?

Makeup lines that contain only 3 shades of foundation can answer all your makeup needs.

Your skin is a happy mixture of red, green, and yellow undertones. Ideally, your client’s complexion contains equal amounts of each hue. When this is not the case, we usually refer to dominant undertones. Undertones become more apparent as we age. Red becomes more visible in rosy complexions, green in olive complexions, and yellow in golden complexions.

Let it be said, these complexions are all equally beautiful! The days when rosy complexions meant blood issues, yellow complexions were associated to Asians, and a green complexion meant your vacation was overdue are over.

Knowing this, how should you choose the right product for your client?

 

 

Choosing the right foundation for the right client

Since every complexion contains these three pigments in different quantities, your choice of
foundation should balance your client’s complexion by adding missing or weaker undertones.

A red complexion is dull and heavily pigmented. Balance dark red undertones with a green foundation, and correct rosy undertones, like those of a child’s skin, with a yellow foundation.

Yellow and green undertones give the skin a brighter appearance, use a rosy foundation.

Stop wasting space and money on useless inventory! Makeup lines that offer foundations in red, yellow, and green undertones can meet all your makeup needs.

 

Let’s talk about texture!

Foundations come in different textures: creamy, liquid, powder, or mineral. Consider skin type and desired coverage before choosing the perfect foundation for your client.

 

For dry skin:

Cream foundations will prevent dry skin from becoming more dehydrated. Avoid powders!

For light coverage on dry skin, try a BB cream. You will be able to apply makeup while healing your client’s skin. For heavier coverage, focus on highly moisturizing cream foundations. They will hide imperfections and result in a beautiful, even complexion.

 

For oily skin:

Powder foundations work wonders on oily skin. If you choose a liquid foundation, make sure it is non-comedogenic.

Oily skin produces more sebum, which can cause foundation to run. Use a loose or compact powder as a finishing touch to set your makeup, especially with this type of skin.

 

** Article by Chantal Goyette, makeup artist, marketing specialist and beauty product development, a s seen in the Fall-Winter 2018 issue of Les Nouvelles Esthétiques Spa Canada, English Edition **